Social Media Management for Your Company

desk with iphone pencils notepad paperclips glasses tablet coffee flowers and laptop with social media on the screen

If you’re currently in public, look to your left and right. If there are several people around you, it’s most likely that many of them are actively looking or glimpsing at their smartphones. It’s even more possible that these fellow human beings are checking their social media pages for updates from their friends, family, and even their favorite brands.

And what are you doing? You’re probably just sitting there instead of using this information to your advantage. And that’s okay. Because the digital marketing gurus at Greyphin are here to help you understand the importance of social media marketing and social media management for your business.

You’ve heard of Facebook, right? And Instagram, Twitter — you get the idea. These social media platforms are some of the most popular websites on the grand ol’ internet, and for good reason - these channels allow people of all backgrounds to interact with one another, learn news, share stories, view media, and much more.

So what does this mean for your business? Well, it means that if you’re not taking advantage of social media marketing, then you should get on that right away. But if you are ahead of the game and already have a presence on social media, then you may want to start thinking about your social media management plan.

Social Media Management for Your Company

When your business is present on multiple social media channels with a number of followers to interact with, it’s important to have a good social media management strategy in place. Sure, you can manually log in to every single one of the social media platforms that you have a profile on and meticulously post, check analytics, and engage with followers, or you could use a handy-dandy social media management software that allows you to take care of everything in one place. But even though you’ll have everything in a central spot, you’ll still have to perform daily checks on your posts to monitor content as well as respond to fans and followers.

Social media management will help you:

Create a consistent post schedule: While you can certainly create schedules for each social media profile in something such as a spreadsheet, we know from first hand experience how difficult it can be to keep up with more than one Google Doc or Excel Spreadsheet. Sometimes it feels like you’re trapped in a bottomless pit of information gasping for air, reaching for helpful hand to pull you out of a hopeless situation of information overload. 

Okay - that’s a little much, but you get the idea. Our point is that you can help yourself from feeling overwhelmed by implementing a routine using a social media management platform to schedule daily posts. Many social media management tools allow you to have the ability to schedule posts each day, or even up to a month in advance! That way, you can knock out the scheduling process in one fell swoop. 

Easily Respond to Followers: Ding! Did you hear that? That’s a notification you just got to your phone from your Facebook page letting you know a follower commented on your post. Now imagine that hundreds or thousands of more times. Sounds pretty annoying, huh?

While it’s probably a lot easier just to ignore all of the comments and messages your fans and followers send you, that would be a no-no in the book of social media management. Instead, you want to be sure that you set time aside each day to respond to comments as well as answer any questions people may have about your product or service. This will allow you to connect to your followers on closer level and see what they’re saying while building engagement.

Advertise to Your Target Audience: A big part of social media management is creating and monitoring social media advertising campaigns. Using social media marketing techniques such as posting ads on Facebook and other social channels help create more revenue for your business and generate new leads from your desired target audience. In order tor social media advertising to be successful, you want to be sure that you keep track of the ads you post to see which types perform well and which ones don’t.

Host Giveaways and Contests: An effective social media management tool is to host giveaways and contests through your social media profiles. I mean, c’mon, who doesn’t like trying to win cool stuff?! 

Giveaways and contests are awesome for growing your follower count as well as keeping loyal followers engaged. However, you can’t simply post a giveaway and never check back in on it - you must practice good social media management to come up with giveaway rules, pick a winner, and send the person their prize!

The information we touched on here is just a part of what’s involved with social media management. There are plenty of other factors involved and benefits to be had by implementing social media management into your company’s plan for success. 

We totally understand that social media management can be extremely time consuming and hard to keep up with. But that’s what we’re here for. At Greyphin, we offer social media management services so that you don’t have to worry about adding time to your schedule to check all of your social media notifications, ads, contests, and more.