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Frequently Asked Questions

The cost of a website all depends on what you want your website to do. If you want your website to attract qualified buyers, you’re going to want to invest in search engine optimization (SEO). And, if you want your customers to be able to purchase products and services from your website, you’ll want to have ecommerce capabilities. There’s a ton to consider when purchasing a website. We typically recommend purchasing one of our website bundles, because they give you more bang for your buck. Our bundles include Black Tie Security, custom web design, website maintenance, search engine optimization (SEO), performance tracking, and much more.

Web hosting is the, seemingly, magical act that allows the world to view your website on the internet. Essentially, web hosts are companies that provide space on a server or servers they own or lease for their clients. These servers connect with the World Wide Web and that’s how people visit your website.

Well, the majority of market research shows around 88% of consumers research their purchase online before they buy. If you want to catch fish, you’ve got to drop your bait in a stream, not a bathtub. And, if you want to sell your products and services you need a website.

Yes, unless you want to miss out on the 60% or so of search engine traffic that’s viewed on a mobile device. That’s a ton of mobile traffic.

The amount of time it takes to get ranked on a Google search depends on a number of factors. But, it typically takes anywhere from 3 - 6 months. Here are a few of the major factors to consider: 

  • What type of business or organization do you have? 
  • How competitive is your industry, and do your competitors rely heavily on digital marketing?
  • What’s your advertising budget?
  • How old is your website?
  • How many backlinks do you have?
  • What’s your Keyword Competitiveness Score?

SEO stands for Search Engine Optimization, which is the awesome process we use to help your website rank higher in results on major search engines such as Google, Bing, and Yahoo. We do this by increasing the quality and quantity of traffic to your website by using keywords and other factors in your content. But, that’s just the easy way of explaining SEO.

Users will enter a question or term into the search bar on their preferred search engine, and the search engine will run an algorithm which will produce a list of websites that it thinks are the most relevant and useful. The search engines look at factors that we are responsible for, including keyword density and meta tags. It will also search for other websites that have linked to content from your website. From here, the search engine determines what page has the most authority.

At Greyphin, it’s our job to make sure that the content on your website is optimized so that, when users search for something related to your company, your website pops up in a top ranking spot on the search engine results page.

SEO seems complicated, sure, but it’s definitely something you’ll want to invest in if you want to attract a high amount of quality visitors to your website. Whether your business is on a global scale or a local service, customers will still search for you on the internet.

If you want more visitors to the pages on your website, then you’ll need to make it easy for people to find you. That’s where SEO comes in. SEO is a great tool for targeting the audience you want to reach and allows as many people as possible to see the content from your business. Without it, your website may be buried amongst hundreds or thousands of related sites, which will ultimately keep you from gaining potential customers.

Let’s face it — we live in a world where different forms of social media have become extremely popular in day-to-day life. So to answer the question: yes, social media marketing really works when it is used in the correct way. In order for social media marketing to work for your business, you must follow steps such as:

  • Create a social media marketing plan with goals
  • Conduct social media audits
  • Figure out the demographics you want to reach
  • Write a mission statement
  • Create eye-catching and engaging content such as photos, videos, graphics, and more
  • Analyze data and make changes

When done correctly, social media marketing can help with:

  • Branding
  • Repeat customers
  • Generating new leads
  • Helping to connect with customers
  • Gaining customer insights
  • Providing accessible customer service
  • Increasing inbound traffic

It’s no secret that we live in a digital world, so digital marketing is something that your business should consider for success. But what is digital marketing? Digital marketing is a form of marketing that uses digital platforms such as mobile phones and the internet. At Greyphin, we use channels such as websites, social media, email, and search engines to help you connect with potential customers, as well as maintain a relationship with current clients.

This is a great question for those who are new to digital and social media marketing. Facebook and Instagram both offer three main features for advertising including algorithms, targeting, and various types of ads. However, choosing which platform to advertise on will be based on multiple factors such as reach and engagement.

Facebook currently is the largest social media platform in terms of total number of active users. On the other hand, Instagram is rapidly growing with their mobile platform and has about 1 billion monthly active users. Out of the two social media sites, Facebook has a broader age reach while the majority of Instagram’s user base are in their teens and 20’s.

You also want to consider what type of content you’ll be posting to your social media. If your business or product will benefit on posting more informational and curated content, then Facebook would be ideal. But if your business focuses on visual impact, then advertising on Instagram would be a good idea because images tend to perform better there than on Facebook.

Google AdWords is a pay-per-click advertising program that is offered through Google. With this service, businesses can advertise their products and offerings in Google’s search results. These listings will shows up as Sponsored Links at the top of the results page. However, be sure to utilize relevant keywords and well-written text in your ads so that your website will appear over any competition. Google AdWords also allows you to set a budget and change campaigns at any time without any commitments.

A backlink is a hyperlink on a website or web resource other than your own that links back to your website. It is often used like a citation when another site is referring to a product or service related to what you offer. Backlinks are a useful tool that you may also see referred to as inbound links, incoming blinks, inward links, or inlinks. Google uses backlinks as a metric to measure the authority of a page or site.

A Keyword Competitiveness Score, aka KC, is a number that signifies how difficult it is to rank for a certain keyword on search engines. KC is measured by how popular a given keyword is as well as competition in your industry. When you search for keywords in an SEO tool, they are ranked by search volume. Those with the highest search volume are the most competitive keywords and are harder to rank for on search result pages.

In the technological world we live in today, it seems as if digital marketing is the only way to go. But your business can benefit from both digital and traditional marketing strategies. While it may be harder to narrow your target audience with traditional marketing such as print, broadcast, direct mail, billboards, telemarketing, and more, these methods tend to be hard to ignore.

However, you don’t want to spend all of your advertising budget strictly on traditional marketing. Digital marketing offers advertising strategies that tend to be less expensive and more customizable to help you better reach your targeted demographics. Traditional marketing can be limited in terms of only reaching a local or regional audience, while it is easier for digital marketing to reach a global target. Digital marketing also tends to produce a better return on investment and is easier to measure results.

While digital marketing seems to be the better of the two types of marketing, there are definitely benefits when using both digital and traditional marketing strategies in relation to one another. Using both will help you target multiple audiences and demographics on a variety of different platforms.