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10 Best Business Books I've Read This Year

Greyphin, July 20 2018

I’ve read a lot this year. Maybe...too much. (gasp!) With so much good information out there, it’s easy to get caught up in trying to consume it all. But just like with food, wolfing it all down as fast as possible doesn’t make for good digestion. What really matters is what we do with what we read.

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5 Softwares Every Small Business Needs to Use

Greyphin, July 20 2018

Running a small business is big work. Fortunately for you, there are some stellar tools out there that can make that work a little more manageable. Here’s our list of the 5 Softwares Every Small Business Needs to Use: GSuite: Everything you need in one package. Google’s been providing the world with solid business solutions since Britney Spears go...

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10 Reasons to Incorporate Video Marketing

Greyphin, July 20 2018

It’s no secret why YouTube has more than 1 billion users (over ⅓ of the internet), is the world’s 2nd largest search engine, and is the world’s 3rd most visited website. Content may be king, but video content is divine. If that alone isn’t enough to convince you, here are 10 more reasons why you need to be doing online video marketing now.

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Good Copy, Bad Copy

Greyphin, July 20 2018

How do you know which one you’re writing? Good sales copy is about connecting and collaborating with customers. It focuses on truly meeting their needs. Contrary to popular belief, the goal is more than just to get you lots of sales. It’s to get you lots of sales from people without them regretting doing business with you.

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Bad Bosses

Greyphin, July 20 2018

You ever had a bad boss? Of course you have. We all have. You know what they say, “People don’t leave jobs, they leave bosses.” We know this instinctively, but the data also backs it up. Gallup research shows that over 50% of Americans have left a job because of a manager. So what gives? Why are there so many bad managers?

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Don't Be an Ass. Take The Kindness On Purpose Challenge

Greyphin, July 20 2018

I used to be a news junky. I mean, I was seriously addicted. All news. All networks. All the time. I was consuming information quickly and frequently. Most of it sensationalized. All of it monetized. It was as though I was watching a tragic Shakespearean play unfold before my eyes. Each headline more insane than the previous. Nations at war, polit...

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Don't Be The Problem. Solve It.

Greyphin, July 20 2018

I don’t like the word problem. I mean, it’s not blatantly offensive like the c-word, or decaf. But I hate what it has come to signify. What do you hear when someone says, “I have a problem.” I’ll tell you what I hear. I hear, “I have a problem and I need you to handle it, because I can’t.”

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5 Ways to Make Your Website Not Suck

Greyphin, July 20 2018

Message. Know your target audience and how to communicate with them in a way they’ll understand. Your marketing message might make sense to you, but does it make sense to your customers? Find out by sharing it as often and with as many people as possible, asking for their feedback. This process can be painful, but it’s worth it. Once you’ve dist...

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To Be or To Do?

Greyphin, July 20 2018

“To be somebody or to do something. In life there is often a roll call. That’s when you will have to make a decision. To be or to do? Which way will you go?” (Col. John Boyd) John Boyd, considered by some to be “the most influential military theorist since Sun Tzu,” would pose this question to his mentees when confronted with major life decisions...

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Respecting Others, Part 3: Information

Greyphin, July 20 2018

Welcome to our last post in our Respecting Others series, where we’re examining oft-overlooked ways of disrespecting those around us. In our first two posts we discussed stealing people’s time, and unleashing upon them our poorly prepared communication. In this post we’ll look at disrespect through withholding information.

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