Episode 1

What is SEO?

SEO Snap Episode 1 Transcript:

“Hello. Welcome to What The Brandon. Thanks for joining us today. It’s going to be a MARVELOUS day. We’re going to go over lots of exciting topics but I - yeah - I want to try something a little different today. I’ve grown bored of this format, and I imagine you have, too. Let’s try something different.”

“What is SEO?”

“Search engine optimization is the process of increasing the quality and the quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.”

“Thank you, Wikipedia. So what exactly does that mean?”

“Well, 93% of all online experiences begin with a search engine. What are they searching for? A solution to their problem. If your website contains a solution to someone’s problem, people are going to want to find it. How do they find it? Through search engine optimization.”

“What is it? It’s the act of using image titles, alt tags, meta tags, content creation, keywords, etc to get your website to show up in a search engine results pages related to what you offer.”

“Sound complicated? Well, that’s because it is. In fact, it changes every day. Google makes more changes - more than 1 a day - to their algorithm to get you ranked. So, SEO is indeed complicated - that’s why you should hire the professionals at Greyphin.”