Episode 6

What is a Bounce Rate?

SEO Snap Episode 6 Transcript:

“A bounce rate is a metric that measures the percentage of people who visit your website and do absolutely nothing before leaving.”

“They don’t click a menu item, they don’t “read more”, and they certainly don’t make a purchase.”

“This means the Google Analytics server only receives a single trigger from the site visitor, which translates to low website engagement.”

“Low website engagement tells Google that the content on your website isn't relevant to your audience.”

“And, Google has one job - to make certain the content found in a Google search is relevant to what’s being searched for. Because if it isn’t, well, then your website gets moved further down in the search engine results pages.”