Episode 2

Keywords

SEO Snap Episode 2 Transcript:

“50% of search queries consist of at least 4 words. Search engine marketing stats show that half of the queries are long-tail keywords. That means that your user intent strategy has to discover and target these terms. Otherwise, you’re missing out on about 50% of your audience and potential leads.”

“So, what are keywords?” 

“Simply put, keywords are the words or phrases that people type into a search engine when looking for something on the internet.”

“Thank you brain."

“Your website copy needs to have your target keywords sprinkled in at a density of around 5% for your content to rank well in an internet search.”

“Keep in mind, there are many other factors that are considered when gaining your rank placement on the internet. But we’ll drop that knowledge on you at another time.”

“SEO-SNAAAAP!”