Episode 4

Backlinks

SEO Snap Episode 4 Transcript:

What’s a backlink? Well, a backlink is simply a link from one website to another. Search engines like Google use backlinks as a ranking signal because when one website links to another, it means they believe the content is noteworthy.” 

High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results.” 

“But, before you go out and try to get as many backlinks as you can, remember - not all backlinks are created equal.”

“Wait what? Not all backlinks are created equal?”

“That’s right. Remember, the purpose of a backlink is to show Google that the content on your website is relevant to your industry.”

“If that backlink comes from a website with a low authority, Google values that backlink less than if it came from a website with a higher authority.”

“So, what’s the lesson of the day? Don’t be linkin’ up with websites you just met.”

“SEO-SNAP!”