Chances are you used a search engine to find this exact page you’re reading now. As a small business owner, we’re sure you want internet users to be able to find certain pages on your website, too, right? Right. But how exactly does one accomplish such a goal? Well, through proper SEO services, of course!
Let Greyphin do the digital heavy lifting with our SEO services while you watch more sales roll in.
SEO, or search engine optimization, plays a huge role in how your business is found online. One question we get asked all the time is this: “how do I know if my website follows proper conventions for SEO?” While we can’t just take a quick glance at your website and tell you whether or not you’re using SEO to your best ability, what we can do is offer you a free site audit to help pinpoint exactly what you need to do to improve your visibility in search engine results pages.
Another question our team gets frequently asked is if it's possible for business owners to SEO their website themselves. The short answer to this is yes, it is possible. However, it’s imperative to keep in mind that, while search engine optimization may not seem too difficult on the surface, it’s actually pretty complicated.
If you’re thinking about embarking on the SEO journey yourself, we applaud you - but remember, it’s not always smooth sailing for those who are new to the concept. There are several tools available, either for free or for a fee, that can be found online. These include keyword research tools, analytics, and more - like our SEO Tools & Resources page, and the Greyphin SEO Checklist that you can download for free!
SEO, also referred to search engine optimization, is the process of driving more quality internet traffic to a website or web page from search engines. Instead of paid traffic, search engine optimization targets organic, or unpaid, traffic to bring more quality visitors to your website, and, in turn, potentially increase revenue for your small business.
We know what you’re thinking - that’s cool and all, but why should anyone care about SEO? Well, because SEO is one of many ways that you can help your website get found when someone searches for a topic relevant to your business through a search engine like Google.
You know when you search for something on Google and you get what seems like an infinite amount of results? Like everyone else, we know you want your business to be found on the first page. Because more times than not, the majority of internet users won’t click past the first page of results. That means, if you’re not on the first page, you’re not reaching as many potential customers as you could be if you were using SEO. That’s why search engine optimization is so important - because it gets you found in a proverbial digital ocean!
There are several key elements to SEO that affect the visibility of your website on the internet. These include the following:
Keywords: Ah yes, keywords. Possibly the most important part of SEO! Keywords are the words or phrases that you use on each page of your website in order to drive relevant, quality traffic to your website. When you begin your keyword research, try making a list of words that are relevant to your business. Because, if you use keywords on your site that are irrelevant to the content, then Google will flag you as a site with low authority. And, when your website has low authority, it decreases the chances of your business appearing on the first page of search engine results pages - and no one wants that!
Once you’ve made a list of relevant keywords, then you’ll want to start doing some research. For one, you’ll want to know the search volume of the keywords you want to use. By using keyword research tools like LongTailPro, Moz, and more, you’ll determine the search volume and keyword competitiveness score of each long tail keyword. These tools will also tell you which keywords your website will have a better chance at ranking for, and which ones are a little out of reach. But don’t worry - once you start working on optimizing your website, your authority will go up and you’ll be able to start trying to rank for some of those keywords with higher competitiveness scores!
Content: Once you have your keywords picked out, you’ll want to determine which keywords and phrases are best for each page on your website. Then, you’ll need to edit your existing content or write new content for each page that uses the target keyword at a density of around 5%. Be careful not to use the keyword too much on the page because search engines consider that “keyword stuffing,” which is a huge no-no!
In addition to your main pages, a great way to incorporate keywords on your website is through blogging. Adding a blog to your website gives you endless possibilities of adding new content, which keeps your website fresh and interesting for visitors. Blog posts allow you to rank for additional keywords that you may not have used on your pillar and service pages. We always recommend sharing your blog posts to your social media pages as a way to direct more traffic to your site as well.
Page Titles & Meta Descriptions: While you’re creating content for your website, keep in mind that you should also be writing optimized page titles and meta descriptions. Page titles, often referred to as title tags, is simply the title of a webpage. These titles appear at the top of a browser window (such as in your browser tab) as well as on search engine results pages. An example of a page title would be, well, the one we used for this page! It looks like this: SEO Services | Greyphin. See how it’s structured with a phrase using our target keyword, followed by our business name?
A page description, or meta description, is a short snippet that’s used to tell search engines as well as internet users what a certain page on your website is about. Meta descriptions should be around 150 characters long so that it shows up properly on search engine results pages. Be sure to use your target keyword in the meta description to ensure you’re using proper SEO strategies.
Image Optimization: While many people may think that search engine optimization services only apply to written content, it’s important to note that images can also be SEO’d. When you upload an image to your website (for example, a blog image) you need to create an image title and an alt tag for it.
You know when you’re on a website and you hover your mouse over an image and text appears? That’s a title tag. An example of a title tag would be this: greyphin-seo-services. Use the name of your company as well as the keyword you’re trying to rank for in order to create your title tag.
An alt-tag is a description of the image that appears when a photo doesn’t load or if a person has images turned off in their web browser. Alt-tags are also used for accessibility when a person is using a screen reader. Google places extra importance on the alt-tags that you use on your site, because the alt-tag describes what’s in the image as well as how it relates to the content on the page.
Backlinks: Whew, we’ve been talking a lot at this point, huh? Thankfully, backlinks are one of the easier things to understand about SEO. A backlink is a link from one website to another. But why are they important? When a website links to another website, it signals to search engines like Google that your website is noteworthy. When your website is linked from a website of high authority, it can help to increase your ranking position and visibility on search engines. Pretty cool, right?
Bounce Rates: A bounce rate is a metric that measures the percentage of people who visit your website and do absolutely nothing before leaving. These visitors seriously don’t click on anything; not a menu item, not a call to action button, and not a product on your site. When your bounce rate is high, that tells search engines like Google that the content on your site isn’t relevant to your audience. That’s definitely not an ideal situation for your growing business, because when your website is deemed irrelevant, it gets moved down in the search engine results pages, which makes it harder for potential customers to find you!
Search Engine Results Pages: So you’ve heard us say this phrase a million times, so let’s dig a little deeper. The search engine results pages, also known as SERP, are the pages that are displayed when someone looks something up through a search engine. It should always be your aim to have your website rank on the first page of the SERP so that your website has increased visibility to drive high-quality traffic to your site. When high-quality traffic is driven to your website through the SERP, it often translates to more sales and increased revenue. And that’s what we all want, right?
Wow, that sure was a lot to take in. But that’s exactly how search engine optimization is - it’s a lot! As a small business owner who is trying to grow their business, we understand that you don’t have all the time in the world on your hands to dedicate to learning the ins and outs of the digital marketing world. But that’s why companies like Greyphin offer SEO services to make things easier for you.
While you may be able to find hundreds - if not thousands - of other companies offering SEO services online, Greyphin offers a lot more that your business website needs in order to reach as many people in your target audience as possible. Through inbound marketing and SEO services, our team of experts will work diligently to get your business noticed in a world where there’s tons of competition.
Hiring someone to perform SEO services for your website sounds fantastic, right? Absolutely! But there’s one thing you must know; while search engine optimization is surely a wonderful tool, you won’t be bringing in as many customers as you potentially can unless you pair your SEO efforts with inbound marketing strategies.
Inbound marketing is pretty much what it sounds like. In fact, inbound marketing is designed to bring customers to you by creating content that is valuable as well as tailoring experiences to their needs. In short, the main goal of inbound marketing is to attract, engage, and delight your customers through elements like using:
Properly using these elements along with our free SEO Checklist is a great way to ensure you’re doing things right.
Like SEO, it is possible to do your own inbound marketing. However, as a small business that’s trying to grow, it’s more likely than not that you have other things to focus on. Lucky for you, Greyphin offers inbound marketing services as well as SEO services!
When talking about search engine optimization, many people wonder if it’s too late to help boost the authority of their website that was created 15 or 20 years ago. The truth is it’s never too late!
If your business is looking to grow but may not have the bandwidth or inside resources to provide you with correct SEO or inbound marketing strategies, then be sure to contact Greyphin! Our boutique digital marketing company’s team of experts will analyze, research, plan, and execute SEO services for your website to help you get found by the right people and grow your business.
If you're ready to generate more traffic and convert more leads, it's time to engage Greyphin.