you haven’t had the time or resources to get serious about your marketing strategies? We understand! In fact, this issue is more common than you may think - which is exactly why Greyphin offers outsourced marketing services that are designed to help your business grow without having to become a marketing expert yourself. The key is our inbound marketing services.
Let Greyphin do the digital heavy lifting with our Inbound Marketing services while you watch more sales leads roll in.
You’re most likely familiar with types of marketing like interruption marketing (ads, commercials, email campaigns, etc); digital marketing (websites, social media, etc); print marketing (magazines, newspapers, billboards, etc). And, while these types of marketing methods are definitely useful, they can oftentimes fall short for small businesses trying to take their marketing strategy to the next level. Never fear -Greyphin’s here with expert inbound marketing services!
Right now you may be wondering what exactly we’re talking about when referring to inbound marketing; so let’s explain further. In the well-written description from our friends at HubSpot, inbound marketing is described as “a business methodology that attracts customers by creating valuable content and experiences tailored to them.” Thanks, HubSpot!
Where there may be shortcomings to other marketing approaches like the ones we mentioned above, inbound marketing services fill in the gaps. It’s no secret we live in a digital age and consumer buying habits are constantly changing, so it’s important to appeal to your target audience in the best ways you possibly can in order to increase traffic to your website and generate more revenue for your business.
How exactly does inbound marketing help with that, you ask? Well, these goals are achieved through something our industry likes to call the inbound methodology. Through the inbound methodology, small businesses are able to focus on growth by placing importance on creating lasting relationships with existing and potential customers. This is done through attracting, engaging, and delighting your audience.
Attracting, engaging, and delighting your target audience is achieved through the different elements that constitute inbound marketing. These elements include:
A customer relationship management tool, or CRM, is a system that allows companies to keep track of interactions with customers, whether past, current, or potential. A CRM is key to inbound marketing because it keeps track of your contacts, and your contacts are who you’re interacting with.
Another important facet of inbound marketing is thinking about your content marketing strategy. This can be executed in a variety of ways, including blogging.
Blogging is a great way to reach your target audience by offering information about topics that they care about. Your blog should only cover industry relevant information as well as information about your company. Posts on your blog should never be about anything irrelevant, because, well, no one will really care to read it.
This leads us to our next point - the topic cluster model. When you’re building your website, you want to think about your content in terms of topic clusters. That means, there should be main pages known as “pillar pages” that link out to a variety of other pages, like blog posts, about subtopics that relate to the main pillar topic. These pages should also link back to the pillar page to create an internal linking structure. By doing this, your website sends a signal to search engines that your main pillar pages show authority on a specific topic. Why is this important? Because of search engine optimization, of course!
Search engine optimization, or SEO, is an underlying feature that works hand-in-hand with your content marketing strategy. SEO places importance on specific keywords related to what your business has to offer. For example, if you’re a small business that offers bicycle rentals and supplies in Myrtle Beach, then you’ll want to rank for keywords related to your services. That means that you should have a pillar page dedicated to each keyword you want to rank for in search engine queries. Creating pillar pages and an internal linking structure along with using proper SEO on your website increases your site authority, which, in turn, increases your chances of ranking higher in search engine results pages. By the way, we offer SEO services, too!
Of course, sometimes it’s hard to get the rank placement you want for your website, because these things take time. But running ads is also a great way to attract potential customers. Ads are wonderful tools to increase awareness of your brand by appealing to your target audience, but are less intrusive than traditional commercials. Creating interesting ads that really pique the interest of your target audience is a wonderful way to attract them to your website.
When you’re aware of who your buyer persona, or target audience, is, then you can easily dive into social media management for your company. It’s no secret that social media is king these days, so it’s crucial to take advantage of using social platforms to attract, engage, and delight your current and potential customers.
Proper social media promotion is done through:
As we’ve already mentioned, your audience - aka your past, current, and potential customers - are the most important part of your business. Because of this, it’s imperative that you develop relationships via one on one conversations as part of your conversational growth strategy. This is achieved by analyzing the current conversations your business is having with your following and choosing the most successful methods (ie. email, messenger, live chat, etc). However, the methods you focus on should be repeatable, predictable, and impactful. Once you decide which way is best, you must plan the best way to implement these conversation strategies. From there, you’ll grow - but you can’t just walk away once this occurs. Your conversational growth strategy methods should be analyzed, iterated, and optimized over time to keep up with your audience.
You may have heard of conversions before - which is what occurs when a visitor to your website performs an action that you want them to do, like clicking on calls to actions and other links. Conversion optimization is focused on performing various tests on your website to see what will increase the percentage of site visitors that will perform those actions. However, conversion optimization isn’t just about increasing numbers; instead, this method is focused on adopting changes to grow as your target audience changes.
You’ll reach your goal by:
When your business has prospects who are interested but may not be ready to buy, you need to build relationships with them so that they’ll do business with you in the future. This is called lead nurturing. Lead nurturing occurs in the engage stage of inbound marketing - you’ve already attracted these potential customers, now you need to offer them quality information when they need it in order to turn them into a buyer. Automation software and your conversational growth strategy play a huge role in lead nurturing - offering conversations through Facebook Messenger, live chat, and more, will help make your prospects feel important. Also, you must focus on contact management, defining each buyer’s needs through segmentation, and mapping out your buyer’s journey. Doing these things will help you provide value to potential customers and lead to conversions.
Think about this: both your marketing and sales team use data about each customer or prospect in order to craft a strategy. Your inbound marketing efforts will help your sales team get more insights on how your potential customers are interacting with your website and social media. Having a sales enablement strategy (the processes, content, and technology that drive your sales team to sell more) in place will help you align your marketing with your sales. After determining what a sales-ready lead is for both your marketing and sales teams, you’ll want to categorize your leads. If some of your leads aren’t ready to take the plunge yet, that’s when you’ll want to focus on marketing like email campaigns, paid retargeting on social media, one-on-one conversations, and more.
Whether you’re opting for outsourced marketing or working on your inbound efforts on your own, there are several useful tools available. These tools include: marketing automation software; customer relationship management tools (CRM); e-guide design software; form builders; landing page builders; live chat software; push notifications; video marketing software; email marketing software; social media management and automation software; conversion optimization programs; search engine optimization analysis; analytics software; and much, much more.
Many of these tools can be found through big names in the industry such as Google, Hubspot, Ahrefs, Buffer, Mailchimp…the list goes on and on. Basically, you can find many of these tools for free or for subscription prices through your favorite search engine like Google or Bing.
When you’re a small business trying to grow in such a competitive digital world, you must be certain that you’re doing your best to keep your operations running as smoothly as possible. That means, realistically, you can’t keep up with being a business owner and worrying about the complicated details of your marketing strategies.
That’s why outsourcing your inbound marketing services is a wonderful option for you. In comparison to in-house marketing, outsourced marketing services are more cost-effective since you won’t have to hire someone at a full salary.
Also, choosing an agency for your outsourced marketing is always a good idea. Why? Because these agencies consist of teams that are educated and trained on the subject matter at hand. Other benefits of outsourcing your inbound marketing efforts include:
For many small companies ready to grow, utilizing outsourced inbound marketing services is often the best way to achieve that growth. But what type of company should you choose?
Well, if you’re a small business poised for growth, but don’t have the time or resources to focus on your own marketing, then Greyphin is the company for you! Since Greyphin is a boutique digital marketing company, we’re a smaller team that stays focused and applies all of our skills and innovation to each of our clients’ projects. You’ll be working with a specific group of people each time you interact with us - versus having to worry about dealing with a larger company where you may get ‘lost in the shuffle’, thus causing confusion about who should be your point of communication. At Greyphin, we pride ourselves on clarity, automation, and thoroughly built processes that are designed to streamline marketing strategies for your business.
Are you ready to take the plunge into inbound marketing for your business? That’s awesome! The Greyphin team is here with everything you need for a successful inbound marketing campaign. We work closely with each client to ensure we structure a plan to properly get you where you want your business to be.
If you're ready to generate more traffic and convert more leads, it's time to engage Greyphin.