Episode 7

What is Lead Nurturing?

SEO Snap Episode 7 Transcript:

“According to Hubspot, ‘Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready.’ It’s about meeting prospects at the right time with the right information.”

“Say you have a free offer on your website that visitors can download in exchange for their email address. That email address does you no good if you can’t actually reach out to them. Or if you don’t reach out to them.”

“Chances are, this visitor isn’t quite ready to buy yet. They’re likely still in the awareness or consideration stage of the buyer’s journey.”

“But all is not lost. This is where lead nurturing comes in. Now that you have their email address, you can send a series of emails, dripped out over time, with valuable content for someone in their shoes. The idea is that you continue to deliver valuable information and nurture them toward a sale. Nurture them. Water the seed. Coddle the baby. Swaddle it, love it, take care of it. And then they buy.”

“Far Out and Inbound.”