Episode 1

What is Inbound Marketing?

SEO Snap Episode 1 Transcript:

“Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.”

“When you think of marketing, you probably think of commercials, junk mail, spam, and insanely annoying internet ads. That’s what we call ‘interruption marketing’. ”

“But inbound marketing is a completely different approach. Instead of forcing people to interact with you, inbound forces you to focus on being available to potential customers with valuable insight and support as they search for the answers to their problems.”

“How do you do this? You attract, you engage, and you delight. Attract prospects through helpful content. Engage them through conversational tools tailored to their needs. And delight them by continuing to act as an empathetic and authoritative voice.”

“Far out and Inbound.”