Episode 8

What are Conversion Paths?

SEO Snap Episode 8 Transcript:

“A conversion path, what is it? Well, it’s the process that an anonymous website visitor takes to become a known lead, and typically consists of: a valuable content offer, a call to action, a landing page, and a thank you page. Because who doesn’t want to be thanked?”

“Alright, alright, alright, okay. So I told you what a conversion path was, but how do you create effective conversion paths? Listen up, ‘cause I’m about to blow your mind.” 

“Create contextual content that speaks to your buyer persona’s challenges and goals while taking into account where they are in the buyer’s journey.”

“Develop landing pages that further communicate the value you’re offering to your buyer persona, and then create a form that will collect the relevant information that you need in order to nurture that buyer persona.”

“And then, from there, you’re gonna sprinkle in clear and frequent calls to action throughout your site with messages that are aligned with the content offer.”

“And, don’t forget that you need optimized thank you pages. Because remember: everyone wants to be thanked.”

“Speaking of being thanked: thanks for joining us for this season of Far Out and Inbound.”