Episode 5

Social Media and Inbound Marketing

SEO Snap Episode 5 Transcript:

“Hey, Marissa. Did you know that Nielsen reports that 71% of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others?”

“What? That’s Awesome!”

“I know, right.”

“Social Media is an important part of your inbound marketing strategy. It can expand your reach, build brand awareness, and is one of the key drivers for word-of-mouth advertising.”

“But like everything else with inbound, you need to understand your audience.”

“What social channels are they active on? And, how do they use those social channels?”

“That way, you can be sure to provide the right content at the right time and in the right manner.”

“You do this by truly understanding the buyer personas through your continued research, a la ‘social listening’.”

“Social listening refers to how you monitor, track, and analyze the conversations about your company, industry, customers, and products across social channels. By better understanding the conversation, you can help shape it as an influential voice.”

“Remember, it’s inbound marketing - you’re influencing them.”

“So, Far Out and Inbound.”