Digital Marketing Weekly: Issue 99

Benefits of Repurposing Content [And Some Cool Ways to Do It]

Blog posts - you know them, and love them. At least we do! Blog posts and other informational content are important for many reasons, such as educating readers about your products, services, and business. But what happens when you have tons of old posts that are valuable but are a few years old? Let’s talk about repurposing content.

21 Ways to Build Your Social Media Presence, Like HubSpot Marketers

For brands, there's no single metric tied to social media presence. However, it can translate to a high engagement rate, a growing brand awareness, and a positive brand perception.

Do Blog Posts Actually Lead to Purchases [New Data]

In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals.

Facebook Lookalike Audiences: What Marketers Need to Know

If you've ever been in charge of running ads for a business, I'll bet you've wondered how to get cold audiences to interact with your ads. It's the age-old problem of online advertising.