Digital Marketing Weekly: Issue 97

What is Content Writing? [And Why Does it Matter?]

Writing; some of us love it, some of us aren’t necessarily William Shakespeare. And that’s okay! But did you know there are different types of writing, such as content writing? It’s true - and Greyphin is here to give you the scoop on everything you need to know about content writing and why it’s important for your business. Let’s dive in, shall we?

How to Identify Your Core Marketing Message

As a marketer, you know how important it is to have a marketing strategy. You also know how important it is for your strategy to align with your audiences’ needs and interests, and the required approach for each channel you use, whether it’s social media or email. Having a marketing strategy also helps you create the content your audiences want to see and share it where they’re most likely to see it.

8 Image SEO Best Practices to Make Your Content More Discoverable

To consider the importance of visual search in 2021, let's start with an example.

The other day, I Googled "how to conduct a vlookup in Excel". I skimmed a few articles but still felt dissatisfied — I didn't want to read about vlookups, I wanted to see it.

How to Use Hashtags on LinkedIn [Step-by-Step Guide]

Social media platforms like Twitter and Instagram have encouraged hashtag use for years as a way for users to connect with their communities. They even offer analytics, allowing content creators and influencers to gauge their impact.