Digital Marketing Weekly: Issue 96

HubSpot Content Marketing Tools for Your Business

Did you know that Greyphin is a proud HubSpot partner? You didn’t? Well, it’s true! We’ve partnered with one of the biggest heavy-hitters in the digital marketing world so that we can bring the best HubSpot content marketing tools to you and your business.

Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits.

How to Create Content for Gen Z, From a TikTok-Influencer-Approved Marketing Agency

While previous generations can be generally be persuaded to buy products through brand loyalty, fear of missing out, or high-budget ads from major companies, Gen-Z's relatively modest spending habits and craving for authenticity has turned some traditional marketing tactics upside down.

Get Inspired By These Brands' Instagram Reels

When Instagram Reels first launched, many users treated it like TikTok 2.0. They posted their videos on TikTok first, then reuploaded that same content to Reels. Now, Instagram is saying, "Hey, stop that."