Market like your business depends on it, because in this market it does. Greyphin's your source of all things digital marketing.
What is Marketing ROI? [And How do You Calculate It?]
When you create a marketing campaign for your business, you want to craft an effort that is lucrative rather than something that wastes money for your company. Right? We’d hope so, at least. Marketing ROI, or return on investment, is a fantastic way to gauge the profitability of a campaign or marketing project. But what exactly does that mean?
In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy.
You Need to Start Converting Your Social Media Followers Now. Here's How.
Social media followers are cool and all, but if you're not converting those fans to customers, your efforts and investments are futile. If 2020 taught us anything, it's that the world can, and will, change overnight. So, if you want your business to thrive rather than merely survive 2021 and beyond, you have to be prepared for the worst to happen.