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Digital Marketing
Weekly: Issue 94
What is Marketing ROI? [And How do You Calculate It?]
When you create a marketing campaign for your business, you want to craft an effort that is lucrative rather than something that wastes
money for your company. Right? We’d hope so, at least. Marketing ROI, or return on investment, is a fantastic way to gauge the profitability of a campaign or marketing project. But what exactly does that mean?
In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing
was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy.
How To Download & Repurpose Your Facebook Live Content
Your brand's team went on Facebook Live and now the live has ended. Instead of leaving that footage to collect dust in your video
library, you can repurpose it.
You Need to Start Converting Your Social Media Followers Now. Here's How.
Social media
followers are cool and all, but if you're not converting those fans to customers, your efforts and investments are futile. If 2020 taught us anything, it's that the world can, and will, change overnight. So, if
you want your business to thrive rather than merely survive 2021 and beyond, you have to be prepared for the worst to happen.
