Digital Marketing Weekly: Issue 91

Is Hiring a Marketing Agency Worth It? [And, What Types Are There?]

Marketing - it’s a crazy thing, really. It takes a lot of time, effort, and knowledge to create an effective marketing plan that drives leads and conversions for your business. Some businesses are equipped with marketing professionals who know the ins and outs of how to craft campaigns and produce results as revenue, while some small business owners find themselves struggling to build a brand while simultaneously worrying about a marketing strategy. If you’re the latter - have you ever thought about hiring a marketing agency?

How to Run a Facebook Giveaway: A 6 Step Guide

Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are acquired through a contest. Additionally, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020.

How to Analyze Facebook Data to Understand Your Audience

With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses.

The Ultimate Guide to LinkedIn Groups

Considering the social network has 722 million+ members, you almost certainly already have a profile. The stats about its effectiveness and usage are mind-boggling: for instance, three people are hired every minute on LinkedIn, and the network reports a 55% increase in conversations between connections just in the last quarter.