Digital Marketing Weekly: Issue 88

In-House Marketing Vs. Outsourcing Marketing [What Should You Choose?]

In our last blog post, we talked about reasons to outsource marketing (if you haven’t read it already, we’d love it if you checked it out!) If you’re thinking about outsourcing marketing for your small business, you may be wondering what the benefits are of hiring an outside digital marketing agency rather than hiring someone in-house to take care of your marketing needs. 

8 Inclusive Advertising Tips for 2021

Inclusive advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. In fact, 64% of people said they are more trusting of brands that represent diversity in ads, and 85% of consumers said they will only consider a brand they trust.

11 Stats That Make a Case for Landing Pages

If you’ve yet to consider using them or you want to update your current landing page strategy, this piece will go over 11 stats that make a case for using landing pages as a means to increase your conversion rates and generate more leads.

User Engagement Is the New SEO

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO).