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Digital Marketing
Weekly: Issue 88
In-House Marketing Vs. Outsourcing Marketing [What Should You Choose?]
In our last blog post, we talked about reasons to outsource marketing (if you haven’t read it already, we’d love it if you checked it out!) If you’re
thinking about outsourcing marketing for your small business, you may be wondering what the benefits are of hiring an outside digital marketing agency rather than hiring someone in-house to take care of your
marketing needs.
If you’ve yet to consider using them or you want to update your current landing page strategy, this piece will go over 11 stats that make a
case for using landing pages as a means to increase your conversion rates and generate more leads.
Many businesses aim for their websites to rank highly in search engines, but it's a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO).