Digital Marketing Weekly: Issue 86

Beginner's guide to setting up a blog

Did you know that there are more than 600 million blogs on the internet, and that 77% of web-surfers read blogs regularly?

By setting up a blog, you have the opportunity to make meaningful connections with other people, whether you want to share your recipes, talk about your lifestyle, or sell products and services. Whatever the topic, blogging serves as an outlet that can even become profitable.

7 ways SEO & PPC can work together in 2021

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that.

The beginner's guide to keyword density

Keywords are a critical part of your SEO strategy. Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs).

How to prevent redirect chains

Have a website? Then you’ve likely heard about search engine optimization (SEO) — the process of making your site easier to find, crawl, and rank for search engines.