Digital Marketing Weekly: Issue 78

Tips for Using a LinkedIn Business Page

We’ve talked about Facebook, Twitter, Instagram, and more in our recent blog posts. But what some small business owners don’t realize is that LinkedIn is also a powerful tool for your business. While many people may think that LinkedIn is simply an online resume, we’re here to spill the proverbial tea about a feature we highly recommend - a LinkedIn business page.

What Is Ad Fatigue? + How to Diagnose & Cure It

In this article, we'll discuss what ad fatigue is, common symptoms attributed to ad fatigue, and what you can do to fix it. Let's dive in.

What is a Website Taxonomy?

While scavenger hunts can be fun, users don't want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find.

6 SEO KPIs Every Search Marketer Should Know

As a marketer, it's important to look at key performance indicators (KPIs) to show how you're doing. Let's look at SEO KPIs you should measure to track success.