Did you know that SEO goes hand-in-hand with inbound marketing? Find out more in this week's edition of Digital Marketing Weekly!
Digital Marketing Weekly: Issue 189
SEO and Inbound Marketing
[How the Two Work Together]
As a business owner, you understand how important it is to stay on top of marketing trends that can help you increase brand visibility and capture lead generation. One of the most effective tactics for achieving these objectives is combining SEO and inbound marketing. When implemented correctly, these two strategies work together to create an effective marketing mix that brings potential customers closer to your business.
Inbound marketing refers to the process of attracting and engaging customers by delivering valuable and relevant content, as well as building relationships with them. The goal of inbound marketing is to create high-quality content that meets users' specific needs while creating customer loyalty. This type of marketing uses search engine optimization (SEO), blog writing, social media engagement strategies, email campaigns, and other forms of digital tactics to provide value.
How to Align Your Blog with Your Organic Search Conversion Funnel
Blogging is a good way to achieve “aссidental rankings” (those you didn’t necessarily plan for) and discover more search-driven sales channels. But many business owners or marketing managers have no idea what their blogs are ranking for. Consequently, there’s no buying journey set up for someone who lands on a blog post.
Clicks may come, but a blog remains an island. So, how can you include your blog in your overall marketing strategy to convert those clicks?