Now that the new year is here, it's time to start thinking about what data you'll be tracking for your marketing campaigns.
Digital Marketing Weekly: Issue 188
Inbound Marketing Analytics
[What Should You Be Measuring?]
Inbound marketing refers to the process of attracting and engaging customers by delivering valuable and relevant content, as well as building relationships with them. The goal of inbound marketing is to create high-quality content that meets users' specific needs while creating customer loyalty. This type of marketing uses search engine optimization (SEO), blog writing, social media engagement strategies, email campaigns, and other forms of digital tactics to provide value.
What is the Buyer’s Journey?[Why Does it Matter for Your Marketing?]
When implementing an inbound marketing strategy, it is important to consider the buyer's journey. This journey involves a series of steps or stages that prospective buyers go through before and during their interactions with potential businesses. By understanding this journey, and nurturing the leads you receive along each step, you can greatly assist buyers in making their purchase decision.
How to Build a ‘Helpful’ Content Strategy for 2023
The emphasis on quality and value in content is good for marketers, even if it shifts a bit of focus away from quantitative metrics like clicks and external links.
Producing good content will rely on a rich understanding of your audience, good fundamental content structures, and solid delivery methods – marketing skills that will always be relevant.
