Lead nurturing helps you build relationships with your customers, and, in turn, increase conversions for your business!
Digital Marketing Weekly: Issue 182
The Importance of Lead Nurturing
[& How it Can Help Your Business Grow]
According to our friends at HubSpot, lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. Sounds simple enough. In short, it’s all about meeting prospects with the right information at the right time. In order to have the right information, you must anticipate the needs of your potential buyer. When doing so, take into account their characteristics, such as job title, industry, role, and experience level.
Today’s buyers don’t want to be talked at - they want to be engaged in. Basically, you want to engage your audience through active listening. Active listening means providing information that relates to and helps your audience solve their problems while building a long-term relationship with them.
That’s why having a conversational growth strategy as part of your inbound marketing efforts is not only important for developing relationships with your customers but it can positively impact your revenue.