Having a conversational growth strategy is important for developing relationships with your customers.
Digital Marketing Weekly: Issue 181
What is a Conversational Growth Strategy?
Today’s buyers don’t want to be talked at - they want to be engaged in. Basically, you want to engage your audience through active listening. Active listening means providing information that relates to and helps your audience solve their problems while building a long-term relationship with them. That’s why having a conversational growth strategy as part of your inbound marketing efforts is not only important for developing relationships with your customers but it can positively impact your revenue.
While you can use social media without running an inbound marketing campaign, your inbound marketing strategies need to take advantage of using social platforms to attract, engage, and delight current and prospective audiences. Social media has proven to be an integral part of inbound marketing, especially as more and more people are migrating to social media to interact and engage with their favorite brands.