How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]
With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is.
Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group.
To help you determine where to meet audiences where they are, we surveyed thousands of US consumers of all generations across to learn about their shopping habits, media consumption, and the latest trends they're following.
While you'll find even more data in our State of Consumer Trends Report, we wanted to give our readers a deep dive into each generations and the unique themes that make them different.
So let's take a look at where and how each generation likes to shop -- and what really impacts their purchasing decisions.