How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia's CEO
One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways.
Consumers want the convenience of being able to consume content where they spend the most time, and on their own terms. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.
In our recent 2022 State of Video Report, we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. But even more shockingly, as the world opened up and employment rates rose, consumers watched even more video content.
With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos?
In other words: What's the best video marketing strategy for 2022 and beyond?
HubSpot Blog Research surveyed 518 video marketers in the U.S., Germany, France, Japan, Australia, and the U.K. to find out about their goals and strategies going into 2022. Let's dive into what you need to know so you can make your next, or first, video strategy a success.