Digital Marketing Weekly: Issue 156

5 Benefits of Email Automation [How to Improve Your Email Marketing Strategy]

If you’ve been following our Greyphin blog for some time, then chances are you’re familiar with our affinity for all things marketing automation. But one thing we haven’t discussed yet are the wonderful benefits of email automation for your business. 

Email automation is a great way to improve your email marketing strategy. When done correctly, it can help you save time and increase your conversion rates. In this blog post, we’ll discuss the five benefits of email automation and how you can use it to improve your business.

The Relationship Between Your CRM and Marketing Automation

Did you know that your CRM can benefit from the integration of marketing automation software? It’s true, which is why platforms like HubSpot include both CRM and marketing automation capabilities all within one software. But what does this mean for you?

Well, first it’s important to understand the main difference between a CRM and marketing automation software. So, let’s start there, shall we?

How to Deal With Negative Comments on Social Media [+Examples]

While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable.

And because some social networks like Yelp and Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the internet makes some more comfortable with losing all sense of decency, respect, and good manners.

So what's the best way to deal with the negative comments that crop up from time to time? Let’s find out.

How Your Audience Could Shift in Web 3 [Executive Insights + Podcast Episode]

If you work in tech, media, or even marketing, you've likely heard a lot of buzz around Web 3.

And, when filtering through all the noise about future versions of the internet, you might find it hard to differentiate all of the predictions from myths and reality. And, more importantly, if you're likely asking questions like, "How could Web 3 impact my business?", "Will I fall behind if I don't get in on Web 3 now?", and "Is Web 3 just built on hype?"

"When you're listening to the news, or you're on Twitter, and people are talking about NFTs and Web 3, it seems really abstract and futuristic and stupid. It's really easy to naysay all of it. I get that," says Kipp Bodnar, HubSpot CMO. "A lot of it is going to be crap. And a lot of it's going to fall away."