Digital Marketing Weekly: Issue 155

The Relationship Between Your CRM and Marketing Automation

Did you know that your CRM can benefit from the integration of marketing automation software? It’s true, which is why platforms like HubSpot include both CRM and marketing automation capabilities all within one software. But what does this mean for you?

Well, first it’s important to understand the main difference between a CRM and marketing automation software. So, let’s start there, shall we?

Benefits of Marketing Automation [Tasks that Benefit from Automation]

You may have noticed that we’ve been talking a lot about marketing automation lately - and while you may be tired of our yapping about the importance of it, it’s important to note that there are several great benefits for using automation as part of your marketing strategy. So that means exactly what you think it means; we’re going to talk even more about marketing automation in this blog post. Specifically, the benefits of marketing automation and the tasks that benefit from automation.

If you’re unfamiliar with the general concept of automation for marketing, we suggest taking a look at our past blogs from this series:

• What is Marketing Automation? [And Why Should You Care?]
• Digital Marketing Automation [Types of Marketing Automation]
• Marketing Automation Software [Tools You Can Use]
• HubSpot Marketing Automation [Tools We Love]

How Content Marketing & PR Combined Can Generate Leads

Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members.

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization.

Everything You Need To Know About Keyword Match Types

Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you.

Read on to learn more about the different keyword match types for PPC ads, the type of traffic they generate, and how to use them.