Digital Marketing Weekly: Issue 149

What is Marketing Automation? [And Why Should You Care?]

We’ve all heard the ol’ cliche - time is money. And that’s exactly right; time IS money. The more time you spend on tasks, the more money it costs to pay your employees to execute projects in a professional manner. But what if we told you there are ways to automate certain marketing tasks in order to save time and provide a personalized experience for your customers in an efficient manner?

It’s true. Twenty or thirty years ago it may have seemed far-fetched to use technology to handle your marketing strategies, especially when it comes to communicating with leads and clients. But in order to better understand what we’re talking about, let’s answer this often-asked question: what is marketing automation?

A Review of Promo [An Online Video Tool]

Did you know that incorporating video into your digital marketing strategy is a must? It’s no secret that people love to see information packaged in a fun and visual way, and videos are a wonderful way to do that. But what if you don’t have the time - or skills - to create fresh video content on your own? That’s where Promo comes in. Don’t know what we’re talking about? Then keep reading on as we’re about to drop some knowledge about the pros and cons of this tool. 

Cross-Posting in 2022: What Is It & Why You Should Use It

Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world.

Now, social media marketers are faced with this issue: Should you curate content for each platform and its audience or should you save some time and cross-post on multiple platforms?

In this article, we'll discuss the do's and dont's of cross posting, the benefits of this strategy, and some tools to help you leverage it.

A Look Back at 30+ Years of Website Design

Web design has come a long way since 1991, when the first ever website was published. Exclusively text-based, this site marked the beginning of what would become a digital revolution.

And while recollections of “under construction” GIFs and blinding background colors make me thankful for just how far the web has come, there are some historical web design choices that actually demand a nod of respect.

Websites like this one haven’t been lost to time, either. If you want to see what a website looked like at any period since its launch, enter its domain name into the Wayback Machine and choose a date. In this post, let’s take a look at how web design has evolved, from text-only interfaces up through the sleek, modern designs we see today.