What Are Brand Assets? 6 Examples to Inspire You
All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new brand, it's essential for companies to design brand assets that highlight their values, strengths, offerings, and identities.
Brand assets let you create customer touchpoints that are immediately recognizable. Think of Amazon packaging, the Pixar lamp, or Apple's minimalist design.
But branding assets aren't simply logos and slogans. They're the combination of several elements that come together to create a unique, distinguishable identity. If well-designed, brand assets can build brand awareness, increase marketing ROI, create customer loyalty, and give you a competitive edge in the market.
Any company can develop distinct assets that draw in customers and increase sales conversations. To start, let's walk through the basics of brand assets before jumping into examples that show you how to leverage these essential branding elements.