How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights]
At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight.
And, in the midst of so much stress and chaos, many felt more alone than ever.
Which is why people turned to social media in an effort to find a sense of connection and community.
Social media became a refuge — a place to post authentic, relatable content and form relationships virtually when in-person wasn't an option.
And as Lala Fevrier, Wayfair's Senior Associate for Influencer Marketing, puts it, "When restaurants, schools, and businesses shut down, the only place left with a 24/7 open sign for communication and creativity was social media."
All of which is to say: Quarantine, and the pandemic at-large, greatly impacted social media. And those changes have permanently shifted users' expectations and preferences when it comes to their social platforms.
Here, we'll explore six trends we've seen as a result of the pandemic — and why they're here to stay.