Digital Marketing Weekly: Issue 140

The Pros and Cons of Workflowy [According to Greyphin]

Is your team struggling to stay on track when it comes to getting a project done? Is your current structure for organization lacking? Are your team members attracted to outline-style planning when it comes to project management? Then WorkFlowy may be a tool worth looking into! At Greyphin, we like to use this web-based software as part of our web design process. But what are some pros and cons that come with it?

Before we dive into what we like and don’t like about this tool, let’s go over the basics.

So, You're Looking for an Airtable Review? [Check Out Ours!]

Ah yes, Airtable. It’s quite a popular tool these days as more and more teams are creating a virtual workspace. But is this app a good choice for your business? As with any other software,  there are pros and cons that are associated with Airtable. So, if you’re looking for an Airtable review, you’ve come to the right place. Let’s dive in.

First thing’s first - for those of you who are unfamiliar with Airtable, we’re going to talk about the basics of the tool before getting into what we like and don’t like about it.

What Is Automated List Building Software and Why Your Marketing Team Needs It

List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful customer experience.

Automated list building software exists to help your team create and manage accurate, up-to-date, and easily applicable lists in a way that's quick and easy.

How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights]

At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight.

And, in the midst of so much stress and chaos, many felt more alone than ever.

Which is why people turned to social media in an effort to find a sense of connection and community. 

Social media became a refuge — a place to post authentic, relatable content and form relationships virtually when in-person wasn't an option. 

And as Lala Fevrier, Wayfair's Senior Associate for Influencer Marketing, puts it, "When restaurants, schools, and businesses shut down, the only place left with a 24/7 open sign for communication and creativity was social media."

All of which is to say: Quarantine, and the pandemic at-large, greatly impacted social media. And those changes have permanently shifted users' expectations and preferences when it comes to their social platforms.

Here, we'll explore six trends we've seen as a result of the pandemic — and why they're here to stay.