Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers
What's better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don't?
Ultimately, the goal of social media is to generate revenue. If your followers don't engage with your posts, they won’t engage with your business.
Communities are critical because they promote engagement. They're incubators for brand awareness, loyalty, and trust. But they're also a dime a dozen, so marketers need to refine their approach to building and leveraging them correctly.
Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2022.