Everything You Need to Know About LinkedIn Retargeting
Yes, you own or work for a business that sells products or services. However, you are also a consumer. For just a moment, take off your business hat and put on your consumer hat.
Every day, you research items from pet shampoo and carpet cleaner in your personal life to CRM systems and social media schedulers for your professional life.
Our world is filled with hundreds or thousands of items for anything your heart desires. With so many options, we become easily distracted, following the next shiny object to another site, another company, or another method of meeting our needs altogether.
Marketers know this, and so they’ve had to find a way to recapture our attention when we’ve been squirrelled by another option. Once they’ve got our attention, they have another opportunity to sell their products to us.
You can put your business hat back on. Isn’t it frustrating when you see how many people visit your website and look at a product, and leave without ever making a purchase? You’ve managed to attract them to your business, but what good is paid advertising and a beautiful website if shoppers don’t convert to customers?
Thankfully, marketers have a solution for this. It’s called "retargeting" and you’re about to learn everything you need to know about LinkedIn Retargeting.