Digital Marketing Weekly: Issue 127

A Google Analytics Review for You [Things to Consider for Your SEO Strategy]

So, you’ve heard of Google - right? If not, we’re honestly shocked right now. Shaken to the core. Absolutely beyond belief! That’s because Google is the largest search engine in the world, and has become a household name globally over the past two decades. Chances are you’re here, though, because you’re searching for a Google Analytics review. If that’s the case, and you’ve made it to our website, then Google is doing the job it was created to do.

But enough with the fun talk; it’s time to get down to business. While we could sit here and chit-chat about the fundamentals of how Google works for days on end (it’s honestly an enigma), in this blog post we’re going to  focus on reviewing one of Google’s most popular tools: Google Analytics.

Let’s break it down to brass tacks, shall we?

A Review of Website Grader [A HubSpot Tool]

By now, you probably know how much we love HubSpot - enough to be a HubSpot partner, that is! But despite being a HubSpot partner, we’re going to try our hardest to provide an absolutely fair and unbiased review of one of their most popular tools - Website Grader.

Website Grader may be popular because it’s absolutely free (yes, you read that right), but that isn’t the only benefit of this tool. Let’s get down to business and get into the details about the pros and cons of this awesome SEO tool.

Instagram Promotions: How to Create One in Minutes + 3 Best Practices

Instagram marketing can be a hit or miss. Especially as you start implementing your social media strategy, it might take a while for your posts to start performing well.

When it does, your first instinct is to figure out what worked well and replicate it in future posts – a great move. What you can also do is boost your post to double down on its performance with a broader audience.

Find out how Instagram promotions work, how to set one up, and best practices to keep in mind when running one.

13 Examples of Meme Marketing + 3 Best Practices to Follow

My social media feeds are made up of 90% memes.

They're usually posted by people I follow but every once in a while, a brand will post a meme and add their own spin on it. When it's done right, those are the brands whose content I engage with the most.

What was once considered a trend reserved for Millennials and Gen Z has now evolved into an effective way for brands to engage with their audience.