Digital Marketing Weekly: Issue 125

Ahrefs Review [SEO Pros and Cons]

We know what you’ve all been waiting for - another SEO tool review! This week we’ve got a good one for you. You may have heard of Ahrefs, which is one of more popular online SEO software programs available. If you haven’t heard of Ahrefs, you’re not alone, which is exactly why we decided to write this Ahrefs review in the first place.

When you’re first beginning your journey into SEO, or if you’re trying to improve your existing search engine optimization efforts, it’s difficult to know which way to turn when it comes to software and tools to use as part of your strategy. In addition to our list of favorite resources, we decided to create blog posts dedicated to dive deeper into the pros and cons of each resource on that list. So far we’ve covered SEMrush, LongTailPro, Screaming Frog, and Moz. 

Now, without further ado, we present our Ahrefs review for, well, your review!

Moz SEO Review [Pros and Cons]

In the digital ocean that is the internet, one may come across what seems like a billion search engine optimization tools that claim to be the best in the biz. Moz SEO is one of the biggest names in the SEO industry, and for good reason - this company claims to boast the largest community of SEO experts in the world. While it’s easy to want to jump on the Moz train based off of this information alone, it’s important to consider all the pros and cons that come along with the software they offer.

Enterprise SEO: Everything You Need to Know

SEO. While this is a strategy we've been aware of for a while, did you know that 89% of marketers say SEO is successful?

And since more than 50 percent of all website traffic comes from organic search and 93 percent of online experiences begin with a search engine, it's not surprising.

However, what do upmarket companies, with thousands of web pages and keywords, do when they're in the maturation phase of implementing SEO?

Instead of focusing on the small business and mid-market SEO strategies, they'll need to begin focusing on enterprise SEO.

In this post, let's review what enterprise SEO is, what tools to use, and what it looks like in practice.

5 Email Unsubscribe Button Ideas That Could Save Subscribers

Do you ever wish you could unsubscribe from a conversation? As an introvert, I do, quite often. Though unsubscribing from a conversation with another person isn’t always possible (and could potentially be seen as rude), unsubscribing from emails is perfectly acceptable behavior.

As a consumer, the unsubscribe button can feel like a gift from the divine when your inbox is overflowing. As a marketer, the unsubscribe button can be standing between you and your email marketing goals if your list undergoes a mass exodus faster than you’re able to bring in new leads.

However, the unsubscribe button in your emails doesn't have to be feared. In fact, when leveraged wisely, the unsubscribe button can be a powerful tool that helps you curate an engaged email list of your ideal customers who are ready and willing to hear your message.

Let’s break down the ins and outs of the email unsubscribe button, and how to set it up in a way that helps your business.