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Digital Marketing Weekly: Issue 122
Long Tail Pro Review [Pros & Cons of an SEO Resource]
If you’re looking for a great keyword research tool, there’s always Long Tail Pro. In fact, it’s one of our favorites to use for our search engine optimization efforts here at Greyphin. But, even though we use this tool quite often, there are pros and cons to it - just like with anything else in this world.
When it comes to our search engine optimization strategy at Greyphin, one of the tools we love to use most is SEMrush. This powerful tool is one of the most popular SEO softwares out there - and for good reason. In this SEMrush review, we’ll take a deep dive into what this tool has to offer and talk about the pros and cons for a fair and unbiased view.
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy.
That's where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and computer programming).
Competition is essential for growth, but only when a business properly evaluates its competitors and betters itself to keep up. Even in marketing, analyzing the competition is healthy and can help inspire you to learn and adapt the business to better meet consumer needs.
Part of the way to do this is by understanding direct and indirect competition and how each can impact your work. Once you know the differences, you can determine how to best identify and evaluate your competitors — both direct and indirect.