Marketing Automation Software [Tools You Can Use]
Now that you’ve caught up on our blog posts about the definition of marketing automation and the types of digital marketing automation, let’s talk about how to implement automation of tasks into your marketing strategy. Of course, this can’t be done without marketing automation software.
At Greyphin, we have two mottos: be excellent to one another, and automate everything possible. Okay, so we may be lying about that second motto, but if you ask me, it sounds like a good one. And for good reason; as we touched on in our post titled “What is Marketing Automation [And Why Should You Care?],” we highlighted the benefits of automating your marketing. For a quick recap, some of the top benefits of marketing automation include:
- Saving time for other tasks
- Tracking user engagement
- Understanding buyer personas
- Creating conversations
- Fostering communication
We know what you’re thinking: all those things are great, but how exactly do we reap the benefits of marketing automation? The key is finding a marketing automation software that works best for your needs as a business.