Digital Marketing Weekly: Issue 119

Marketing Automation Software [Tools You Can Use]

Now that you’ve caught up on our blog posts about the definition of marketing automation and the types of digital marketing automation, let’s talk about how to implement automation of tasks into your marketing strategy. Of course, this can’t be done without marketing automation software.

At Greyphin, we have two mottos: be excellent to one another, and automate everything possible. Okay, so we may be lying about that second motto, but if you ask me, it sounds like a good one. And for good reason; as we touched on in our post titled “What is Marketing Automation [And Why Should You Care?],” we highlighted the benefits of automating your marketing. For a quick recap, some of the top benefits of marketing automation include:

• Saving time for other tasks
• Tracking user engagement
• Understanding buyer personas
• Creating conversations
• Fostering communication

We know what you’re thinking: all those things are great, but how exactly do we reap the benefits of marketing automation? The key is finding a marketing automation software that works best for your needs as a business.

Inbound Marketing Services and You

So, you're thinking about growing your business but... you haven’t had the time or resources to get serious about your marketing strategies?

We understand!

In fact, this issue is more common than you may think - which is exactly why Greyphin offers outsourced marketing services that are designed to help your business grow without having to become a marketing expert yourself. The key is our inbound marketing services.

How to Search an Entire Website in Google in 3 Steps [+ Example]

Google's pretty good at surfacing relevant content based on your search query. But sometimes you need something so specific that a general keyword phrase doesn't really do it for you, especially if you're a marketer on the hunt for a particular piece of content.

That's where a site search comes in handy.

A site search is performed on a search engine and allows you to search one domain – not the entire internet – for a term.

The Roadmap to B2B SEO Success

It can be hard to navigate the B2B marketing landscape. Today, guest host Austin Peachey walks you through the stops on the roadmap that his team at Obility uses to create successful B2B SEO strategies.