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Digital Marketing Weekly: Issue 115
You Need to Know these Best Practices for Announcement Emails [Trust Us, We're Pros]
In this week’s Greyphin blog post, we’re going to talk about something super awesome, something extremely earth-shattering, something you’ve never, EVER, heard about before. You guessed it - we’re diving deep into the realms of *gasp* more email marketing. Announcement emails, to be exact!
While you may be growing tired of our blatant enthusiasm for the email marketing world, we implore you to be patient; you never know what tips you’ll learn from us cool folks at Greyphin. So far, we’ve talked about the basics of email marketing, types of marketing emails, and the best practices for lead nurturing emails as well as email newsletters. The next stop on our digital marketing train ride through the world of marketing brings us to our next point: what are announcement emails and what are the best practices for using them within your marketing strategy?
See Brandon's Tomfoolery and Learn about SEO [You'll...Well, You'll be Entertained?]
SEO also known as Search Engine Optimization (we know acronyms and words) is what gets you found in Google searches instead of your competitors. It's kind of a big deal. And, you can learn the basics, right here. What are you waiting for?! Click "Read More"! No! Yes! No! Yes! For the love of all that's good in this world click "Read More"!
As one of the HubSpot Blog's email marketers, one of the key metrics I use to measure email success is open rate.
When an open rate is high, it hints that your subject line did its job to pull readers, you're sending emails at the most engaging time of day, or your subscribers are eagerly waiting to get your content in their inbox. When it's low, it signals that your email subscribers might not even be reading your content.
But, now, the way email marketers leverage open rates could change with Apple's recently announced iOS 15 privacy features.
3 Reasons Why Marketers Should Care About Data Security (And How to Get Started)
Over the last two years, you’ve probably heard a lot about cybersecurity.
Like many big, serious-sounding concepts, it feels like it sometimes plays out above our heads — the territory of huge conglomerates and governments, or maybe your IT department. And, let’s face it, not too interesting for professionals in marketing, sales, or services.
You may have even found yourself thinking, "Yeah, there are people worrying about this, but we probably don’t have to."
As a product manager for security at HubSpot, I spend a lot of time thinking about this topic. Today I’d like to explore how essential good data protection and account security are to marketers and the businesses they represent.