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Weekly: Issue 104
Features of Google Analytics 4 [It's Pretty Neato, We Promise]
We recently wrote a blog post called What is Google Analytics? [And Reasons to Use It], which is a comprehensive overview of the digital tool. But what we
didn’t dive into deeper in that post, which we shall do in this one, is the specifics of the new Google Analytics 4.
How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours
Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try
as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up
and flew down.