How 6 Brands Use Instagram Live in Their Marketing Strategy

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram?

How to A/B Test Your Pinterest Ads: A Step-by-Step Guide

Pinterest is ideal for sharing visual content and discovering new ideas. Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.). 

Instagram Influencer Marketing Myths, Debunked

Growing up for me, becoming an influencer wasn't a job someone could aspire to be.

But nowadays, it's a job that kids dream of and an industry that impacts young adults purchasing decisions.

How to Choose Google My Business Categories (With Tools)

In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select?