Digital Marketing Weekly: Issue 198

How to Recession Proof Your Business

An event such as a recession can have devastating effects on businesses - large and small. Even businesses that are not directly affected by the recession can suffer from reduced consumer spending. That’s why it is essential to recession-proof your business.

But, knowing where to start with recession-proofing your business isn’t necessarily an easy task. That’s why we put together this guide to help your business strive for success, even during the toughest times. 

Benefits of Outsourcing Marketing: Gaining Outside Perspective

Are you a business owner looking for ways to grow and expand your company? Think about what it would be like to gain an outside perspective on your marketing. When done correctly, there are many benefits of outsourcing marketing. It can bring value to your brand in the form of increased sales, improved customer satisfaction, access to new markets, and even cost savings.

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6 Actions You Must Take in Customer Experience in 2023

From research, one of the most interesting discoveries was that 85% of Americans—eighty-five percent! —said that customer experience can make a small company win their business from a large company.

At a time when resources are tight, every interaction matters, and competition is only growing, it turns out that one of the most powerful, influential, decisive, and too often overlooked strengths a smaller company can deploy to beat larger incumbents is delivering great customer experience.

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Artificial Intelligence and Machine Learning: Whats the Difference?

Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence and machine learning and how it relates to your business.

Keep reading →

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