Broadening your audience, maintaining your cash reserve, and having a solid strategy are some of the keys to success for your business.
Digital Marketing Weekly: Issue 194
Maintain a Strong Cash Reserve
[to Help Your Business During a Recession]
Creating a smart cash cushion ahead of time is an essential part of running a successful business no matter what economic climate it may be facing. Here are some reasons why having a strong cash reserve is crucial for helping your business during a recession.
As a business owner, we know that customer satisfaction is key to your success and growth. But what do you do when economic uncertainty sets in? How can you ensure that your hard-earned customer base persists in the midst of instability? The answer is simple — diversify. Having a diverse customer base is essential for weathering tough times, and can even open up new opportunities for growth if done properly.
How Marketers Collaborate Effectively Across Departments [According to HubSpot Marketing Leaders]
So you share a bunch of meetings with another team and call it cross-functional, right? Not so fast. To effectively collaborate across departments requires more than just sharing goals and countless meetings.
What is a Digital Strategy and How Should It Be Structured?
A digital strategy defines an organization’s priority initiatives for future investment in digital technology to make a business more competitive by digitalization of its processes and review of its business model. It has a broad scope, covering how digital technology can support business goals across the business.
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