Inbound marketing vs traditional marketing: which is the most effective at helping you reach your target buyer persona? Find out more here!
Digital Marketing Weekly: Issue 190
Choose Your Fighter:
Inbound Marketing vs Traditional Marketing
Are you a business owner who is trying to decide between inbound and traditional marketing? If so, you're not alone. While both strategies can be effective for obtaining new customers, they each offer unique advantages that must be considered before making a final decision. We know that it can be difficult to decide where to allocate your marketing funds, so we decided to put together this post to help you understand the differences between inbound marketing vs traditional marketing for your business.
As a business owner, you understand how important it is to stay on top of marketing trends that can help you increase brand visibility and capture lead generation. One of the most effective tactics for achieving these objectives is combining SEO and inbound marketing. When implemented correctly, these two strategies work together to create an effective marketing mix that brings potential customers closer to your business.
What is Brand Positioning and Why Aren’t You Doing It Yet?
Think of some iconic brands. What pops into your head? Perhaps it's Coca Cola’s distinctive bottles, Apple’s sleek, futuristic presentation, Amazon’s UX (User Experience). These businesses realized and harnessed the power of brand positioning, and as such are easily recognizable and distinctive.
Of course, these examples are of some of the world’s powerhouses - with a whole heap of money at their disposal. But any business has the opportunity to carve out their brand position and identity at any time to create a competitive advantage. And if you haven’t already, we’d suggest you start right now.
5 Strategic Frameworks To Take the Guesswork Out of Content Planning
It’s no secret: Building your content strategy around the buyer’s journey won’t clarify what you need for effective content decision-making.
Consumers simply don’t follow a reliable, linear purchase process anymore. Too many research channels, feedback loops, and competing messages mean too few opportunities for your content to exert influence – if they could even find it – before they make a buying decision.
