Digital Marketing Weekly: Issue 187

What is the Buyer’s Journey?

[Why Does it Matter for Your Marketing?]

When implementing an inbound marketing strategy, it is important to consider the buyer's journey. This journey involves a series of steps or stages that prospective buyers go through before and during their interactions with potential businesses. By understanding this journey, and nurturing the leads you receive along each step, you can greatly assist buyers in making their purchase decision. 

Changing Marketing Strategy

[Pros and Cons]

In any business, marketing is key to success. In today's competitive marketplace, a well-defined and executed marketing strategy is essential to ensuring that your business stands out from the crowd. There are a number of elements to consider when developing a marketing strategy, including your target audience, your unique selling proposition, and the channels through which you will reach your audience.

But what’s also important is changing marketing strategy every so often after monitoring performance and determining what’s working, and what’s not.

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What is a Persona?: Everything You Need to Know

Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company.

This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market to the void. Buyer personas are the antidote to that. By creating buyer personas, you will gain clarity on who you’re marketing to and reach your ideal customers.

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A 5-step Framework to Scale Your Content Operations and SEO

The truth hurts sometimes.

And when it comes to content operations, the faster you recognize that you’re the problem, the quicker you’ll get to crushing your next revenue target.

Companies often fail to scale because they lack content operational systems that underpin the creativity layered on top.

Keep reading →

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