Digital Marketing Weekly: Issue 186

Changing Marketing Strategy

[Pros and Cons]

In any business, marketing is key to success. In today's competitive marketplace, a well-defined and executed marketing strategy is essential to ensuring that your business stands out from the crowd. There are a number of elements to consider when developing a marketing strategy, including your target audience, your unique selling proposition, and the channels through which you will reach your audience. But what’s also important is changing marketing strategy every so often after monitoring performance and determining what’s working, and what’s not.

Sales and Marketing Alignment Best Practices [Tips from Digital Marketing Pros]

In order for businesses to be successful, it is important that the sales and marketing teams are aligned and working together. It can be difficult to achieve this alignment, but with the right best practices in place, it is possible. In this blog post, we’ll discuss some of the best practices for sales and marketing alignment. We will also provide tips on how you can improve communication between these teams so that your business can thrive. 

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5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research]

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt.

Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it's time to do some housekeeping.

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Why Great Top-of-Funnel Content Matters for Lead Generation

Right now there’s a recession on the horizon for B2B businesses, and we can see the storm preparation starting. Budgets are getting leaner, new requests met with more scrutiny, and marketers are under more pressure than ever to prove the effectiveness of their work.

This is when many marketing departments focus on lead gen, throwing everything they’ve got at the bottom of the funnel.

It’s a common response. But it’s a mistake.

Here’s why top-of-funnel marketing matters for lead generation, even if — especially if — the economic future is uncertain.

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