Learning how to create effective conversion paths will help you guide your potential customers through the sales funnel.
Digital Marketing Weekly: Issue 183
Inbound Marketing Conversion Paths
[What Are They and How to Use Them]
As we all know, inbound marketing is very important for attracting new customers and growing your business. The key here is to create useful content that will entice potential customers to give your business their information. Obviously this is easier said than done, but with the tracking capabilities that are now available, you can create an effective conversion path that will guide customers through the journey of becoming a customer. So, what exactly is a conversion path?
According to our friends at HubSpot, lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. Sounds simple enough. In short, it’s all about meeting prospects with the right information at the right time. In order to have the right information, you must anticipate the needs of your potential buyer. When doing so, take into account their characteristics, such as job title, industry, role, and experience level.
How to create long-form content that ranks, gets read and converts
There are many questions about content length in SEO and what ranks the best.
While Google says there’s no specific word count they recommend, some studies have shown that long-form content tends to rank higher than short-form.
If you’re interested in writing long-form content, you probably want to make sure it’s going to rank, get read, and convert so you create an ROI for your effort.
There is no doubt that email marketing is effective. But how many times have you sat down to begin an email marketing project and immediately felt overwhelmed?
Sometimes, it’s hard to know where to start, especially when working with a newer brand.
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