Read this week's Digital Marketing Weekly to learn some helpful tips on ensuring your content is getting seen by the right people!
Digital Marketing Weekly: Issue 179
Pillar Pages & Topic Clusters
Let’s continue our long and arduous journey through the ins and outs of inbound marketing. So far, we’ve touched on what inbound marketing is, the foundations of inbound marketing, and the content strategy tips you should implement to boost engagement and expand your audience. On today’s agenda, we will expound on two of the most critical aspects of inbound marketing: pillar pages and topic clusters.
There’s no doubt that, on the internet, content is King! That’s right - your audience is searching for valuable content that relates to their interests and needs. That’s why it’s critical to craft a content strategy with your inbound marketing strategy that focuses on producing engaging, high-quality content that informs, persuades, and provides solutions for your customer’s problems.
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