Learn how to not only improve engagement but also tremendously expand your target audience to stand out from the competition.
Digital Marketing Weekly: Issue 177
The Foundations of Inbound Marketing Strategy
I know we’ve told you this before, but we want to confirm that you fully understand this critical concept - inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding. So now that you know (yes, again) what inbound marketing is, you’re probably wondering what components make up an inbound marketing strategy.
Generally speaking, what do you think of when you hear the word marketing? Probably commercials, junk mail, spam, and insanely annoying internet ads. Right? Well, that type of marketing is called interruption marketing, and it has been proven over the years to be not as effective as it was in the beginning. A more effective, holistic approach to attracting customers and engaging with your audience is inbound marketing.
Opening a marketing email is such a regular task, consumers often don’t give it a second thought. As email marketers, though, we know the other side of the story. Finding new HTML email inspiration can be a daunting task.
10 Best Mobile Friendliness Tests [+ What Does it Mean to be Mobile Friendly?]
Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. So it should come as no shock that 50% of people will use a business less often if their site isn’t mobile friendly, according to Google.
.gif)
