In this week's version of Digital Marketing Weekly, we talk about ways to effectively engage your audience like never before!
Digital Marketing Weekly: Issue 176
What is Inbound Marketing?
Generally speaking, what do you think of when you hear the word marketing? Probably commercials, junk mail, spam, and insanely annoying internet ads. Right? Well, that type of marketing is called interruption marketing, and it has been proven over the years to be not as effective as it was in the beginning. A more effective, holistic approach to attracting customers and engaging with your audience is inbound marketing.
Social media is one of the best ways to communicate, connect, and engage with your audience because it has almost 4 billion users across all platforms. Because of the mass amount of users, there is an immense opportunity for businesses to expand their audience and connect with users like never before. Below, based on research from Sprout Social, we have highlighted the best time to post on social media. This research can give insight into which times are optimal for posting content to receive the most engagement from your audience.
24 Mind-Blowing Creator Economy Stats That Marketers Can Learn From
Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support.
He is one of the many content creators making a name for themselves in the creator economy — a relatively new concept but, as anyone can become a content creator, the potential for significant growth is clear.
In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know.
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